In a major gambling conference that took place this week, participants predicted that a big part of the future for casinos in the United States and around the world will be getting new customers involved in more interactive experiences.
Casino executives, digital experts and payment processors at the conference in Atlantic City agreed casinos need to offer new experiences that directly involve the next generation. This involves new, non-traditional products such as competitive video game contests, skill-based slots, and daily fantasy sports and sports betting in states that allow it.
These would allow casinos to bring in new customers and revenue, the executives and experts said.
”I think all casinos, 10 years from now, will evolve and offer some sort of interactive experiences,” said Seth Schorr, chairman of the Downtown Grand casino in Las Vegas.
His casino has gone in big for eSports, the new name for competitive video game contests.
”Young people now consider video games a sport,” he said. ”It’s shocking; it took me a long time to get my head around that. I’m a 40-year-old casino owner who believes in the future of our industry. If I’m not going to take a risk for the future, who is?”
Internet gambling is only offered in three states: New Jersey, by far the largest market; Nevada and Delaware. But other states are considering adding it. On Wednesday, Pennsylvania lawmakers moved a step closer to legalizing online gambling.
A prime opportunity for growth is the expansion of payment processing options for online gambling, said Joe Pappano, senior vice president of the payment processing company Vantiv Entertainment Solutions. Three years ago, when New Jersey offered the first internet bets, credit cards were used for only about 40 percent of transactions involving internet gambling. That figure has now risen to more than 80 percent, he said.
Casinos remain unsure whether daily fantasy sports and sports betting are potential friends or enemies, participants on a panel said.
States across the nation are grappling with how to regulate daily fantasy sports, in which players create a roster of real-life athletes who earn points based on their performances in games.
”Based on public statements from casino executives, there is a desire to see if daily fantasy sports can be added to the mix because of the millennials issue,” said Joseph Brennan, CEO of SportAD, a fantasy sports startup firm.
Brennan said casinos are perfect partners for daily fantasy sports companies because of the existing player databases and the casinos’ knowledge of their customers, their likes and gambling histories.
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