Tagged in: Horse Racing News

American Pharoah owners agree to landmark marketing deal

Racebook Gambling(espn.go.com)- Financial terms were not disclosed, but the deal, struck between Zayat Stables and the company and negotiated by New York-based Leverage Agency, is believed to be one of the largest single-horse sponsorship deals in history.

The deal will give Monster the right to have its logo on the horse’s prerace cooling blanket and for the company’s Monster girls to surround the horse leading up to the Belmont Stakes. The company also will get its logo on the hats of the Zayats, the family who bred the horse and recently sold his postrace stud rights for more than $20 million. The logo also will be on the collar of jockey Victor Espinoza during the race.

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Mitch Covington, vice president of sports marketing for Monster, said he couldn’t pass up the opportunity to attach his brand to a great athlete.

The deal fits the sponsorship profile of the brand, which Covington says is based on spur-of-the-moment spontaneity.

Leverage Agency CEO Ben Sturner, whose company also negotiated the Skechers deal with California Chrome ahead of the horse’s Triple Crown bid last year, said Monster might not be the typical sponsor in the sport, but “the energy and excitement that American Pharoah has generated around the world syncs perfectly with the brand.”

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Sturner said other associate sponsorships will be sold in the coming days, including the logo on Espinoza’s pants and boots and the logo on the Belmont barn that American Pharoah will occupy.

The horse is trying to become the first to win all three legs of the Triple Crown since Affirmed in 1978. In the past 15 years, six horses have won the first two legs and failed to win the Belmont.

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Treve cruises to comeback win

Racebook Gambling(dailystar.co.uk/)- Criquette Head-Maarek’s dual Arc winner was set to go to stud until her owners Al Shaqab Racing had a change of heart.

They sportingly decided to bring her back into training in the hope she could become the first horse to win the Prix de l’Arc de Triomphe three times.

Harry Herbert, Al Shaqab racing manager, said: “Treve is in fantastic form. I saw her last week and she looked absolutely terrific. She is fuller than she was last year and is moving beautifully, seeming to have retained all her old zest.

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“Provided she’s straight enough and done enough work-wise, which I’m sure she has, she’ll give a really good account of herself.

It’s wonderful having her for this attempt for a third Arc. Everything that goes on at this time of year is a bonus as she’s a proper autumn filly.

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“It seems to be that she thrives later on in the year, but, I have to say, there is a different look about her right now than perhaps I saw in the spring of last year. She had a little back issue and some foot issues (last season), but she seems really well. The way she’s moving and striding out is impressive.”

Treve faces eight rivals, with Freddy Head’s Group One winner We Are the next in the betting.

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